Lähitaksi has gone through a monumental metamorphosis in order to make it even easier for taxi passengers to recognize quality. From the beginning of the year 2018, you will be able to recognize Lähitaksi’s high-quality services on the body tapings of the cars, the service attitude of the drivers, and their work uniforms.
Lähitaksi has been dispatching taxis with excellence in the Helsinki metropolitan area and Uusimaa region since 1965. “We are a 52-year-old, reputable, reliable taxi dispatch company, whose services center around offering uniformly high-quality services 24/7. With the upcoming taxi legislation reforms, it may become difficult for consumers to differentiate between taxi operators, so for our part we wish to help the consumer recognize a high-quality traditional taxi service,” tells Lähitaksi’s marketing manager Heidi Säynäjoki.
A comprehensive metamorphosis
Lähitaksi has gone through a massive transformation in the last year. Quality has always been the mainstay of Lähitaksi, but during the renewal of our brand the company wanted to ensure that it would permeate the entire chain from ordering a taxi until the end of the trip. The metamorphosis has affected Lähitaksi’s entire fleet and all the drivers.
In practice, the metamorphosis means that from next year, all Lähitaksi cars will be colored black, white or silver grey. All cars have recognizable Lähitaksi body taping and the drivers will wear work uniforms. In addition, all drivers have gone through quality training, which aims at ensuring uniform quality.
According to Säynäjoki, even the smallest details from easy ordering of your taxi are part of the comprehensive service experience, including things like the taxi arriving as agreed and on time, the driver greeting you, taking your luggage, and opening the door even after the trip.
You can choose the Premium service
If a taxi passenger wants a more personalized VIP service, in the future you can also order the Premium taxi service from Lähitaksi. “This means Lähitaksi will offer customers the option of ordering, for instance, a black car without body taping and with a chauffeur wearing a black suit,” Säynäjoki explains.
Text: Mia Heiskanen
HOW TO ORDER A LÄHITAKSI
Call Lähitaksi’s call center at 0100 7300
(1,25 € + 0,25 € / 10 s + local network charge).
Download the Lähitaksi mobile application. It is a free and easy way to order a taxi in the Helsinki metropolitan area. Download from app stores or at www.taksiapp.fi
Order corporate rides and inquire about contracts: email@example.com
Olemme tarinoineet sisältömarkkinoinnin parissa jo vuodesta 2008 lähtien ja vuosi vuodelta se onkin kasvattanut suosiotaan markkinoijien parissa.
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